Marketing technology, also known as MarTech, describes a range of software and tools that assist in achieving marketing goals or objectives. When a marketing team utilizes a grouping of marketing technologies, this is known as their Marketing technology stack. MarTech has become a staple in digital marketing campaigns but can also be used to optimize marketing efforts across any marketing channel.
MarTech may sometimes be confused with Adtech. The difference between these programs is like the difference between marketing and advertising. While martech refers to technology that helps to create, communicate, and deliver offerings, adtech is strictly used to influence buyer behavior by promoting offerings. For example, Customer Relationship Management (CRM) software is martech, while social ad platforms are adtech.
Over time, marketing technology will continue to evolve and become more crucial in modern marketing campaigns. However, martech will need to adapt to a shifting marketing environment. Here are some trends that marketers should be aware of before investing in martech:
Our focus is to understand each candidate’s methodology for the sales process. How fast can they access c-level decision makers, how effective they can translate a meeting into a Proof-of-Concept and how to reduce the risk of losing the deal against their competition whist reducing the sales cycle.
In the tail end of 2021 we partnered with the biggest SIEM company globally and placed 2 Enterprise Sales Directors and 4 Senior Sales Executives and 1 Channel Manager in Europe alone.
In mid-2019 we were contacted directly by a niche threat Intelligence company who needed a Regional Sales Director in both the UK and the US which we completed in under 1 month.